Author Archive for Blink
World of Warcraft AddictThe unfortuante thing about the virtual world is the fact that you can go offline anytime yo want. Just watch this video and you can see what we will be up against in the future.
We live in a world made up of stories. Some fabricated. Some true. But for the most part, we as consumers love the story that comes with the brands we love. Now we have a problem. Every story is beginning to sound the same.We ran into this recently at…
We’ve been at the Austin Game Conference for the last day or so. This is an amazing opportunity to see what’s on the horzon for branding and marketing. As we all know, everyone and the grandmother from the marketing community is trying to cater to this demographic. Why? Well, beacuse it’s a true community!
Well, there are tons of big wigs here. Everyone from Michael Dell to Robert Drobish of K2
Brand Kiosks? Interactivity Renewed.
Closed Published by Blink August 10th, 2006 on Market Your PassionWhat exactly is brand interactivity anyway? Well for starters, it’s an approach to allow your target audience to look, feel, smell, and sometimes even taste your product or service. Secondly, brand interactivity allows media and material presented to be remixed by the end user. WOW! What a concept.
We met with our future partner Touchmate yesterday. They provide kiosks that are fun, hip and
Bachelor Number Three, What’s Your Brand Name?
Closed Published by Blink August 8th, 2006 on Market Your PassionReally, what’s in a name? A name in business could make you or break you. Names like Cascade and Close-Up are cool, and cultural icons like Nike and Chevrlolet aren’t going anywhere anytime soon. Technology, however, has opened up a whole new economy. In that economy, there are tons of companies clamoring to make their fortunes or capture a particular chunk of market segment. New economy means new
Have you ever wondered what other people are saying or have said about your product or service? Not what YOU said, but what they’ve said.
This is where companies and the American bravado get into trouble. We spend so much time talking about who we are and what we do. We spend very little time talking about what we’re not. I think bravado and the state of modern-day advertising and marketing go
And the Award for the Best Brand goes to…
Closed Published by Blink April 10th, 2006 on Market Your PassionSorry it’s been so long. SXSW. What more can we say?
What’s in a brand? One of the most common misconceptions when it comes to branding is that most people think it’s just the “face” that is applied to you product or service. Or perhaps, when you think of branding, you think of a logo.
Branding is more than a logo or a pretty face that makes your company look good. Branding is the soul and essence
Recently we told a story. My last lines were about creating, or rediscovering a passion for our industry. Really, what I wanted to convey was creating a passion for communication.
We always use big and fancy words to describe communication and the new market trend, listening. Descriptions like channel planning, media segmentation, frequency, demographics, viral, permission marketing and the list
I started this because when I look at a magazine or watch a TV commercial, I’m either bored out of my mind, not engaged in the product being advertised, or getting frustrated because I’ve seen or heard about the same mundane crap over and over again. Just stop it Lincoln Tech! A gift card to McDonalds! Are you kiddin’ me? I would be pissed! Thanks for allowing me the opportunity to get another